Of course your brand matters, and not only to consumers.
You already know the basics about branding: it is not simply an image you create to display to the world; it is also the emotional experience your customers associate with a product or service. It is common sense that your corporate branding strategy will be successful if your voice is heard and remembered above the cacophony of your competitors’ voices.
But tell me, why is employer branding becoming such a hot topic for HR professionals and candidates over the last few months? Is it a true differentiator, or is this just buzzy and fuzzy trend-hopping without any substance?
Today, popular opinion says that a strong employment brand can provide important competitive advantage, and employers who reflect their brand to talented job seekers can enjoy a true competitive differentiator.
Is this really true?
I wrote this e-book to give you both: An overview about the latest discussions, and some new insights that may have not been discussed in other publications about employer branding.
Read, learn, and enjoy.