Supporting niche IT hiring through an evolving RPO.


We partnered with an innovative video technology company, to source hard-to-fill roles.

The challenge

Our client needed to fill niche IT roles quickly in a competitive Indian marketplace.

The solution

We developed an RPO solution with a focus on candidates in the media space who were already engaged with the brand. We also worked closely with hiring managers to boost candidate engagement.

The result

We were targeted to fill 50 complex roles in one year and succeeded in filling 65 roles in 8 months, despite the global pandemic.

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65 roles filled in 8 months.

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Offers made within 45 days of the requisition.

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Reduced cost to the client compared to previous suppliers through volume rates.

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Built the client’s employer brand in local markets.

Supporting business expansion in a new market

When our client expanded into India they were originally working with a partner with a strong global and local brand presence. As they transitioned to operate as a separate entity, it became more challenging to attract the talent they needed in a highly competitive marketplace.

Engaging talent in a global pandemic

 During the global pandemic, the organisation needed to fill several niche IT roles in India. They hadn’t actively worked with an RPO partner before and reached out to KellyOCG for support. We were recommended by their head of HR who had seen our success in a previous organisation. Due to COVID-19, we had to move quickly to win the bid and deliver remotely.

 Focused support

 The organisation had previously worked with two recruitment suppliers, but they wanted to engage with a more strategic partner who could dedicate further expertise and resources. They asked us to leverage our expertise to fill 50 difficult-tosource IT roles. We were successful in this goal – filling 65 roles in just 8 months. We also delivered hiring analytics and market insights to shape future sourcing and engagement strategy.

Sourcing niche IT roles

The roles being sourced were expensive and hard-to-find. They included specialists in browser technology, cloud architecture, and set-up box technology. We helped to develop effective branding and used our position as a recognised local talent expert to increase candidate attraction and engagement. We also helped the organisation refine its technical assessments to identify the right candidates more effectively.

Building on our success

This was the first RPO partnership with this client and our support has expanded over time – growing from a single recruiter to a three-member team of dedicated talent advisors. Our stakeholders are incredibly impressed with the expertise our team brings to the table and they are now a seamless extension of the organisation’s talent acquisition function. We are continuing to build on this success and supporting the business in hiring further technical roles.

Our value


Sourcing difficult-to find IT talent


Transforming employer branding


Providing hiring expertise and market insights


Ready to connect with an expert?

Keeping up with the new world of work means adopting creative business strategies, and connecting with the talent who will make a real difference in your field. Lucky for you, it’s what we specialize in.

Contact us at 800.Kelly.01 and one of our agents will administer your request. Or, if you’d prefer, fill out the form to submit an email.