The Changing Dynamics: Auto Manufacturer Today, High Tech Company Tomorrow

The result is that they are somewhat morphing into organizations more akin to technology companies than traditional auto manufacturers. Unfortunately, while OEMs have now emerged as competitors for high-tech talent, many are struggling to make the necessary changes to compete for high-demand candidates.

Technology companies have a real advantage in the marketplace, with their experience, longevity, and entrenched brands. OEMs that want to be competitive and retain the talent assets required to create innovative products must rethink how they attract talent and implement critical adaptations to their employer brands to position themselves as a top choice. 

OEM talent acquisition executives should ask the question: How do we translate the rigor surrounding product development innovation into the development of our employer brand?